Twitter marketing has become a complicated channel for even the savviest social marketers.
Indeed Twitter has gone from a place for people to share their every thought into a powerful marketing platform that lets brands speak to their audience in real-time.
Powerful Twitter Marketing Tips
1- Pick the right handle, profile photo, and header image
Your Twitter handle has to be recognizable, easy-to-remember, and short enough for people to easily tag you. With a short Twitter name, you’ll be more likely to get @mentions from other users and brands.
Stick with a version of the image that can be seen even when compressed, since people will be viewing your profile on different-sized devices.
If you have a personal brand and account, use professional headshots as your profile images instead.
2- Optimize your bio to showcase your brand’s personality
Your Twitter bio is a 160-character location to showcase your company right under your profile photo.
Just explain who you are to the world in a few short, sweet sentences.
Here are a few elements to take into account when crafting your bio:
- Keep it accurate. Tell people exactly who your brand is.
- Incorporate some personality or humor.
- Brag a bit. If your brand has some great accomplishments, tell people.
- Keep it targeted. Write a bio that will attract people that fit in with your target audience.
- Add relevant hashtags so that people can find your account when they search for those terms.
- Be sure to tag other brands that you may be associated with in this space.
3- Tweet during peak hours
There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll actually be more likely to engage with your posts.
By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks.
According to Buffer, tweets posted on Friday, Saturday, and Sunday have higher CTRs than those posted during other days of the week.
4- Keep hashtag use to a minimum (and use the right ones)
Tweets that contain hashtags receive 2x more engagement than those that don’t.
But tweets with more than two hashtags receive a drop in engagement by 17%.
5- Run some advanced searches
Wouldn’t it be nice to find people who are interested in your services or products at this very second?
Instead of sending out promotional tweets or writing to your existing customers, find potential ones by searching through industry-specific terms.
Advanced searches put new leads right in front of you. Reach out to those people and tell them how you can fix their problem or help them out.
6- Add images to tweets to increase retweets
When you add images to your tweets, you’ll get more shares and clicks than the tweets without images.
Make sure only to add compelling images that are relevant and high-quality.
Never use an image that doesn’t relate to your tweet just for the sake of adding an image.
7- Utilize Twitter video for even more engagement
Images get more attention than plain old text, but videos outperform images.
Twitter video allows Twitter users to record a new video from a device or upload an existing video.
Simply add a branded video to your tweets to get more attention.
8- Conduct polls to interact with followers
All you need to do is click the same button you always click to add a new tweet, then click on the poll icon at the bottom of the screen.
Next, add your question and choices.
Polls aren’t just fun for followers to complete. They can also be used to conduct consumer and market research, get feedback, and initiate engaging conversations with followers.
Anyone can create a poll, but creating unique and engaging questions takes a bit of thought.
9- Use creative CTAs (beyond asking users to share posts)
The entire idea behind Twitter marketing is to drive sales, generate leads, boost clicks, and increase downloads.
Creating posts to drive these actions can boost your engagement in huge ways. Adding a CTA to a few tweets is the quickest way to do this.
Use some effective action words and phrases, such as:
• Follow us
• Visit our site
• Shop our sales
• Download here
• Learn more
Use the word “free” as often as you can, too. Everyone loves freebies.
10- Use Twitter to double A/B test headlines
Twitter is the best network to test headlines.
After you publish an article, use a tool like Tweriod to find out when your followers are online.
Then, tweet three to five headlines with trackable links during those peak times. Make sure that the headlines are different.
Track the performance of each link. Next, put the same headlines into an A/B-testing service like Optimizely.
Now, track user responses to the headlines there.
You can compare those responses to the responses you got from the same headlines on Twitter. By using two sources, you’ll have a clearer answer about which headlines perform best.
11- Reach out to influencers for more exposure
First, look at influencers that you’ve already been interacting with.
Look at their profiles.
Do their posts align with your brand message? How many followers do they have?
If they seem like a good fit, send them a DM asking to promote your company in a tweet.
Another option is to use a tool like Klout to find new influencers you don’t know about yet.
12- Harness the power of Twitter Ads
When you need to boost engagement as fast as possible, Twitter Ads are the way to go. Especially if you don’t have a ton of followers just yet.
Twitter Ads can be a bit more expensive than Facebook Ads, but they will boost engagement when you need it most. Promoted tweets are the best option for this purpose.
We at BrainClick take over Twitter marketing with years of experience and guaranteed results. We offer all marketing consultations. You only need to click the link www.brainclickads.com