Brain Click

Selling Online: Its Advantages and Steps

Selling online or eCommerce includes all sales, purchases, marketing and other commercial transactions over the Internet. In the current era, due to the tremendous technological development, commerce and marketing have shifted to the digital world. And selling online has become one of the most effective ways to promote. And also review the products in an elegant and attractive way.

Advantages of selling online

  • Speed ​​in creating an online store:
    You can start selling online with multiple clicks of your screen using online selling platforms.
  • Low costs:
    As the costs of selling online are limited to the monthly subscription to the sites. In addition to a very simple discount percentage from the profits that the site deducts from your sales. But if you have your own business, these costs do not exist.
  • Wide client base:
    Selling online gives you the opportunity to reach a large customer base around the world. Because every platform that you use, whether websites or social media platforms, has its own fans and users. Thus, this provides a wider horizon for selling your products.
  • Ease and smoothness of work:
    Physical communication is no longer required, so you can communicate with clients from anywhere, anytime.
  • Displaying all your products in distinct, attractive ways:
    The user then reviews the products, selects what suits him, and pays seamlessly through electronic payment platforms.

Steps to selling online

1- Choose the product you want to sell:

Deciding which product to sell is the most important step in this process. Start with a general domain and then start with personalization. Because choosing a specific field makes it easier to excel and helps reduce the competition. It also allows time, energy and money to be invested in a narrower field. Which leads to stronger results. In addition, it is important that you choose a field that you like. Thus, you innovate and excel.

2- Choose the appropriate domain name for your store:

This is the web address that a customer writes into their browser to find your website. It’s a good idea to name your business and choose a domain name with the same brand as yours. This way, you will be able to choose a domain that reflects your business. Also domain names should be short, memorable, and clear.

3- Create your online store:

You can create a beautiful and efficient online store with an e-commerce platform. Then add products, marketing tools, and other essentials.
You don’t have to install anything on your computer. You can just create an account, choose a plan, and start picking the right template.
Also you can choose your own theme or template first, then add products and categories. You will also need to add a few extra pages for your business information. Including an “About Us” page and pages for your store policies.

4- Determine the payment methods:

You can follow the traditional path and open a bank account. Or, you can use a payment processor that doesn’t have these requirements. Like PayPal, Square, or Stripe.
Credit cards are the most popular way to pay online. But digital wallet solutions provide a quick alternative for customers who do not want to enter their credit card number. Such as Apple Pay, Google Pay, Amazon Pay, Visa Checkout, and Masterpass.

5- Choose shipping methods:

If you sell physical products, you will have to decide which shippers to use. And determine the appropriate prices for shipping your commodity.
You can adopt free shipping. However, it is recommended to increase the shipping price directly to the original product price. With the free shipping service made on the platform.

6- Marketing for your online store:

You should start marketing your store via social media, email, and paid ads. Also you can also run promotions and coupons like product discounts.
You must create a business page on Facebook and provide it with pictures and company information. Add to it a link back to your website, of course. Instagram and Pinterest are also ways for you to sell products on all of these platforms.
Search Engine Optimization (SEO) also helps new customers discover your website. Through searches on Google, Bing, and other search engines. To know more, click the link

7- develop your business:

You must process and send customer requests as quickly as possible.

For advice and assistance in setting up your online store, contact Brain Click. Long and professional experience in everything related to electronic marketing and design of websites and applications. And a lot of services that you can view via the link

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