LinkedIn marketing is one of the rather recent trends in e-marketing. And it may not be as popular as other means of internet marketing. But it is very effective, and it can produce great results.

What is LinkedIn

LinkedIn is a social networking website that we mainly use as a professional communication network.

There are two tips you should follow when creating your LinkedIn account:

1- An official photo

Add a formal selfie, and don’t add a picture that is kidding or not clearly showing your facial features. It is also a recommendation for managing the LinkedIn site itself.

2- The account information is 100% complete

LinkedIn determines a percentage of how complete your account data is on it. Accounts that reach 100% of data show individuals and business owners in a professional, reliable way.

LinkedIn marketing strategy

1- Create a company page

Company pages are a powerful search tool. These pages are used to search for companies that help you do business with them. Or by doing business and also helping you to search for competitors.

2- Create groups

Create groups on LinkedIn to help you with your marketing.

3- Posting content

The site allows you to post articles on it, as well as video clips, presentations, infographics, and more. This is an essential factor in the process of promoting your page on the site. So that publishing good content helps you get a large percentage of readers, and thus increase follow-up.

4- Sending messages

Offer your service through messages to customers and followers. In addition to knowing customer interests to best serve your needs.
LinkedIn also enables you to send a message to 50 people at one time. This is to facilitate you and save your time.

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