Landing pages help businesses create effective marketing strategies to promote products and services.
Tips for Designing an Effective Landing Page
1- Provide discreet content:
The content on your landing page must be to the point, highlighting your unique value proposition (UVP). The content you offer will depend on the type of product or service you’re selling.
Speak to your audience using plain language and tell how you can make their lives better.
Here are the top 5 highest converting text elements:
1- Heading: Use a heading that clearly states the biggest benefits that your product offers. In the heading, tell your visitors exactly what they can get on your landing page.
The most effective landing pages indicate what’s being offered with the heading and use the subheading to further explain the offer and share the UVP.
3-Call to action: Provide captivating and clickable call-to-action (CTA) buttons that encourage visitors to purchase, sign up, request a demo, or do something else. The best option is to place CTAs at the top and bottom of the page so users don’t have to scroll all the way up to click. Or you can add a floating CTA button that’s always visible.
4-Benefits: It’s absolutely essential that your unique value proposition is clear and convincing. For this, state your product’s strongest benefit first and its weakest benefit last, presenting a so-called value hierarchy to your target audience.
5-Lead generation forms: When you design a landing page, keep your forms short and request only essential information. Keep to the principle of less is more. Remember that you can always ask for more information on the thank you page.
2- Keep to a simple layout:
To avoid sidetracking people with redundant visual elements, use a clean, simple design with plenty of white space that keeps people on your product and call to action. Choose a big font to make it easy for visitors to read and understand what your landing page is all about. Also, make sure your design doesn’t increase the page loading time.
3- Provide alluring imagery:
Photos can enhance the way visitors engage with your offer just as text can. Provide high-quality shots showing the best sides of your product or service. Make sure you hire a photographer who knows visual techniques to offer you photos that convert.
4- Create a trustworthy identity:
Include all the trust signals you can to show visitors that your offer and brand are reliable.
Testimonials are considered a classic trust signal that reassures visitors. Trust badges comprise logos of renowned brands you’ve worked with, endorsements and recognitions you’ve received, and groups and coalitions you’re a member of.
5- Perform A/B testing:
You need to test if your landing page works well.
You can perform A/B testing on the following:
•Images and graphics
•Buttons (look, text, and location)
•Placement of page elements (blocks)
6- Adhere to mobile-first principles:
An effective landing page should look great on mobile devices, load quickly, and be ultra clickable.
7- Encourage social sharing:
Include social sharing icons so that your customers can spread the word about your brand.
8- Use video to showcase the UVP:
Video landing pages use embedded videos to help illustrate the unique value proposition.
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