Instagram is one of the most important platforms approved for marketing products and services. But some people face the difficulty because it depends mainly on images, that is, visual content. So we have to create attractive Instagram images to show the idea for the product through it. We will talk about the most important steps to create successful Instagram content.
The most important ideas on how to create successful Instagram content
Share engaging, high-quality content:
Every post on your account should be visually appealing and of high quality. To encourage people to like, comment, share, and talk about your posts. So this interaction helps you reach more new followers for free. With regard to text and fonts, we must take care of text alignment and justification. Also, make sure to leave enough space between lines to facilitate reading. As for the colors, use colors appropriate to the nature of the content. Also, make sure the colors are consistent. In addition to that, it is important to take care of coordination and organization. For example, the use of empty spaces in the designs optimally. And also coordinate elements to provide comfort to the beholder.
Write a description or caption for the photos on Instagram:
Writing featured texts as titles and photo descriptions plays a big role in increasing engagement with your posts. Description maximum is 2,200 characters.
Put the most important words describing the image at the beginning of the caption. Also, use emoji that catches the eye in the text. And ask a question in the text to encourage surfers to comment and interact with the content. For example, voting on certain options. Because surfers react to voting, which gives them more specific options than open-ended questions.
Use hashtags related to your product or content:
Using hashtags helps people find your posts.
Post some posts that aim to get the public to share them with Instagram Stories:
Or by embedding the post code in blogs or websites. Among the posts most shared by users are infographics and charts.
Avoid copying posts, using pictures you do not own, or using duplicate photos:
Try to have your content on your own; Distinguished and unique content, different from competitors, useful and interesting. Also, the content should reflect your brand’s distinct identity.
Try to link your posts to the current season and trending events:
Without deviating from the nature of the sector to which the publications belong. For example, if your account is for clothes, in the season of Mother’s Day, post photos of clothes suitable for mothers. The same applies to different holiday seasons, such as New Year, Valentine and others. Publications also differ according to the seasons and weather conditions.
Congratulate your audience on various holidays and occasions:
You can post a picture with New Year’s greetings, for example. While preserving your branding colors and placing your logo on the image. And also commitment to the general character of your account.
Give your audience another way to access your account and posts:
By adding the location to the images (Location Tag). For example, if you took the photo in a restaurant, add the name of the restaurant. Thus, your photo will appear in the posts on the restaurant’s title page when any user clicks on it.
Use the tag feature:
This is to refer to Instagram users in the photo, or any users related to the content you share. Also, ask your followers to mention you in their posts about you or your account. In addition, use the tag feature to refer to the accounts of celebrities or influencers on Instagram.
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